Fyto – Hiking & Community App Design

At Hypergrow, I had the opportunity to lead the design of Fyto, a dynamic mobile app created to connect hiking enthusiasts. This platform allows users to share trails, sell guided tours, and earn rewards—visualized as seeds—through activity and interaction.

I was responsible for designing the core user experience, including the navigation system that tracks hiking progress and helps users earn seeds as they explore. These seeds build toward a community ranking, adding a playful and motivational layer to the journey. I also worked on the marketplace experience, enabling users to buy gear, access tour packages, and stay inspired by the community’s shared routes and reflections.

This project challenged me to design an interface that balances function, motivation, and storytelling—transforming hiking into a gamified, social experience that feels both personal and connected.

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